Year 13 Media Practice Advert

At the beginning of year 13, our teacher set us two preliminary tasks, one of which is down below and the task set was for us to create an advert based on a given prop. This task allowed for my group and I to help get a rough idea on what we wanted to do for a final practical piece. This task showed us what our strengths and weaknesses are when it came to filming and editing the first task which also gave us a better judgment on what would suit us best for my final media piece

In conclusion I believe that my first task came together well and showed us what my group and I can put together in a short amount of time and also with the prop given to us. This task really highlighted the qualities of our filming, meaning the variety of shots used and different locations used. The task also shows our ability to edit well, meaning how and when we used different cuts. Although I felt this task went well, this was our first time creating an advert so there were many imperfections with it.


To the right is the prop we were given to make an advert about. At first my group and I were a bit skeptical when we received the prop as this was our first time creating an advert so we were limited on ideas. But eventually we brainstormed and came up with a well rounded idea which lead to a fairly good advert.


We have decided that making a TV advert isn't what we plan on creating for our final media piece.


What I have learnt from this is how to use the camera in numerous ways in order to capture different shots and therefore make my final product much more effective and eye-capturing. So by doing a practice advert will help me in the long run as I have learnt new techniques which will make my work seem more professional and of a better standard. One technique that I have used in this practice task that I had not used before was a birds eye view shot. This is placing the camera above a place or person usually showing weakness within the character, but in this particular scenario I have used it to show the start of race between two people. From this it has taught me when I should and shouldn't use particular shots in different situations. For example using a close up of the two participants in the race to really captivate their facial expressions and nervousness for the race that's about to take place. 

What I have also learnt from this practice task is to really show off and capture the product that you're trying to promote or advertise and in this case, we didn't really do that until the end of the advert. If i ever produce an advert for a product in the future then I will try to include the product as much as I can in the most relevant situations.